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A place where we talk about being smarter organisers, exhibitors and marketers.
All types of topics and blogs, old and new. Grab a brew and enjoy!

BORING EXHIBITOR SALES BROCHURES

I am neck deep in exhibitor sales brochures at the moment and it involves reading endless exhibition statistics, questionable exhibitor testimonials and vomit-inducing openers from organisers. It is a very boring and predictable process because 85% of them are templated tosh. When reading the brochures you can normally tell quite quickly the 15% of marketing […]

AN EXHIBITION LAUNCH: PT 1

I have been working on a side project for a couple of months now and it’s a partnership to launch a series of small B2B exhibitions. It’s for a sector which is not currently served by anything substantial and even in these early days I have made good headway with some interesting partners. At this […]

EXHIBITION SHEDS

We all know that the quantum exhibitor sqm is falling in the UK but given certain parties who hold key data are not likely to share it any time soon we are not going to get much insight. It’s a shame as rather than just a top-level figure and whisper the industry would be able […]

EXHIBITOR ROI? LMFAO

I spend a lot of my time speaking to a lot of clever exhibition people. Some are academic-clever, some are corporate-clever and others are hustle-clever. The latter are my favourite. Whatever type of clever, all of them influence me, shape my thinking and make me change my mind about this industry. And that’s a good […]

EXHIBITION TROLLS

I am a troll. I troll loads of different people and companies about a whole load of different things. In the last month, I have trolled cyclist Sir Bradley Wiggins about his dodgy jiffy bag and I have trolled David Brailsford about his mythical marginal gains. I have also trolled sports promoter Barry Hearn about […]

EXHIBITION JAM

First appeared on the CEIR website as a guest blog.  In a study for one organiser, I listed 57 broad business objectives that exhibitions could deliver for their exhibitor clients. Fifty-seven. I used it as an example of the wonderful wealth of opportunities that exist for exhibitors looking to max out their performance in the exhibition […]

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